What is telemarketing?
Put simply, telemarketing is the planned
and systematic use of the telephone to
achieve specific business objectives.
Telemarketing is not telesales (which
is a different discipline).
There is a new generation of telemarketing
users. The growing sophistication of database
systems and the spread of cheaper communications
have meant that telephone marketing has
now become a telebusiness.
Many companies are now recognising that
telemarketing services such as Appointment
Setting, Lead Generation, Database management,
Customer Care, Data Cleansing etc should
be an integral part of their business
Gone are the days of the 1980’s
hard sell. “We now feel that a softer
approach, where we build on profile, rapport
and relationship building is a totally
unique and refreshing approach.
Why use Telemarketing?
Every business needs to recognise the
importance of incorporating telemarketing
within their core activity. Jesa Marketing
work with you to ensure you are maximising
your goals and by adapting the correct
approach to generate a constant increase
By using this powerful marketing tool
you can ensure your product/service is
being portrayed every time to the correct
target audience. While advertising, mailshots,
e-mails still prove to boost your sales
there are no guarantees. Jesa Marketing
can guarantee that by using our years
of experience within a wide range of industries
we will use clear-cut objectives to ensure
we reach the correct decision maker and
deliver results from every call.